Having realized 18.9% of Turkey's total dairy product exports, Pınar Süt successfully ended 2021 with a turnover of TRY 2.68 billion and a growth rate of 32.2%.
With its production under European Union standards, Pınar Süt reached a sales volume of 318 thousand tons in 2021. Having concluded 2021 successfully with a turnover of TRY 2.68 billion and a gross profit of TRY 348.1 million, Pınar Süt achieved growth of 32.2%. The Company's net profit for the period reached TRY 117.3 million. The total fixed asset expenditures of Pınar Süt, which continued its investments unabated in 2021, amounted to TRY 56 million.
Continuing its export activities in line with its strategy of becoming a regional power in the Middle East and proximate geography, Pınar Süt realized 18.9% of Turkey's total dairy product exports in 2021 (excluding industrial milk powder and whey powder).
As a result of ongoing marketing efforts throughout the year, Pınar Süt increased its export destinations to 32, wherein the Gulf countries took first place in foreign sales with a 35% share. The United Arab Emirates (UAE), Kuwait, Iraq, TRNC, and Azerbaijan were among the top countries in the company's trade volume in global markets, while Bahrain, Qatar, and the USA were among other important export countries.
Pınar Süt continued to participate in events in 2021 to follow the industry closely and meet with its customers. The Company participated in the Gulf region’s Gulfood Fair, one of the largest food and beverage fairs in the world, and
in the Anuga Food and Beverage Fair in Cologne, Germany, the world’s largest food and beverage fair with participants from over 100 countries. At the fair, Pınar Süt attracted considerable attention from EU customers and exhibitors from the Far East, Africa, and the Middle East, where it also presented its new products.
NEW MARKETS, NEW ACHIEVEMENTS
Pınar Süt, which accelerated its steps towards new export markets in line with its goal of sustainable growth, established a presence in different regions of the world with the Pınar brand and products in 2021.
• In 2021, it entered the United Kingdom, French, Romanian and Somali markets.
• Pınar Süt, which in 2020 realized its maiden exports to the People's Republic of China, one of the world's largest dairy products markets, increased its exports approximately fourfold by adding White Cheese and Cheddar Cheese to Labneh and Pınar White products, which continue to be exported in 2021 as well. The Company conducted consumer research for the Chinese market, experiencing continued growth.
• Communication activities were carried out using digital media applications to increase brand awareness in the Gulf Region and the Iraqi, Azerbaijani, Russian, and Kazakhstani markets.
• The Beyaz Kids and Labneh Baby products developed in the category of Spreadable Cheese for children were launched for export channels.
• Market magazine discounts, shelf price actions, additional displays, and digital marketing activities were conducted to access more households in Iraq, Azerbaijan, Kazakhstan, the TRNC, and Kosovo.
FUTURE GOALS
Leading the domestic and international markets with its high value-added products and innovative approach, Pınar Süt continues to develop innovative projects based on the expectations and needs of its consumers. The Company aims to maintain its strong position in the market in the near future with functional and innovative product studies across diverse categories.